Baba Ramdev’s business genius in launching and driving swadesi, ‘Made in India’ products is still being analyzed by business leaders and students of business alike. The Yogi turned business magnate has skillfully introduced and nurtured a series of products that take on well entrenched players in the Fast Moving Consumer Goods (FMCG) space including Unilever, Nestle, Britannia and even Dabur among others.
Behind a folksy, homegrown veneer, Ramdev and his trusted lieutenant Acharya Balkrishna, (managing director of the company) operate a rather strong and serious business.
“According to CLSA and HSBC, Patanjali is the fastest growing FMCG company in India. It is valued at ₹30 billion (US$470 million) and some predict revenues of ₹5,000 crore (US$780 million) for the fiscal 2015–16. Patanjali declared its annual turnover of the year 2016-17 to be estimated ₹10,216 crore (US$1.6 billion). Ramdev baba has stated in his interview with CNN-News18 that profit from Patanjali Products goes to charity.” – Wikipedia
Continuing with a tradition of pandering to emerging desi nationalist sentiment, the company has launched a campaign with “appeals on 71st Independence Day to all Patriotic Indians (facebook)”
Patanjali products also seem to be a hit with Non Resident Indians (NRIs) and the Indian Diaspora.
Promoting desi products and Yoga: Baba Ramdev frequently tours the west to promote made-in-India products
Check out recent headlines on the Patanjali Story. And also an earlier blog “Indian Style Innovation? Generate electricity using bulls”
“Although, the Indian Diaspora is a very heterogeneous group, there is a common factor which binds them- their desire to maintain their connection with their homeland and to contribute to the social and development efforts in India. We are seeking to strengthen and deepen our relationship through IDF-OI.” Smt. Sushma Swaraj, Minister of External Affairs & Chairperson, IDF-OI
Check out the Government Of India’s India’s development Fund
Here is a recent query from a visitor to GaramChai.com
I have a glass beaded necklace . I’m told it could be Hindu but what throws me off is the swaski. I ‘m also told that it was made long before Hitler. What are your thought on it. It has a beautiful peacock on it. – Patricia D.
Response from our editor follows
Thanks for checking in.
Yes, this is likely to be a Hindu necklace with the swastika symbol. The symbol is widely used in Hindu culture. Check out the following link to Wikipedia
The swastika (as a character 卐 or 卍) is an ancient religious symbol used in the Indian subcontinent, East Asia and Southeast Asia. It is also an icon widely found in human history and the modern world.
The swastika is an important Hindu symbol. The word is ancient, derived from three Sanskrit roots “su” (good), “asti” (exists, there is, to be) and “ka” (make) and has meant a “making of goodness” or “marker of goodness”. The icon connotes and reminds the viewer of something “conducive to well-being”, “make good”, prosperity and dharmic auspiciousness. The swastika symbol is commonly used before entrances or on doorways of homes or temples, to mark the starting page of financial statements, and mandala constructed for rituals such as weddings or welcoming a new born.
Here is a funny anecdote. We live in North Carolina and after we moved into a new house, my wife decided to mark the good-luck-swastika symbol on our front-door. Our Caucasian neighbor was alarmed and asked my wife if ‘kids‘ from the neighborhood had market the door (?!). She was genuinely concerned about a possible racial angle to this. We explained the significance of Swastika to her and had a good laugh about it.
The peacock also has a strong Indian significance and happens to be the national bird of India. (link). The image of necklace you have shared certainly looks likely to be of Indian origin. Enjoy the necklace and check out the Wikipedia post for more details about the symbol’s significance in the Hindu culture.