Who is Tushar Atre? CEO killed after being kidnapped from oceanfront Santa Cruz home

Indian-origin entrepreneur Tushar Atre who was abducted from his home in California’s Santa Cruz earlier this week has been found dead inside his BMW car, Santa Cruz County Sheriff’s office said

Atre,  Santa Cruz tech executive was forced from his home in the middle of the night and then killed this week, leaving authorities with few clues but plenty of questions in the slaying.

The body of Tushar Atre, 50, was found Tuesday morning about seven hours after the Santa Cruz County Sheriff’s Office was alerted that he had been taken from his home “during a crime.”

Law enforcement officials are still trying to piece together the events that led to Atre’s death, which they believe originated with a robbery attempt.

Atre was also in the cannabis business. The city of Santa Cruz confirmed he was “the owner of Interstitial Systems, which is a licensed cannabis manufacturer that operates out of a location on Fern street,” reported Kion456. Heavy has confirmed through state records that Atre was a licensed Cannabis distributor.

 

Atre was the owner of AtreNet, a web design company founded in 1996 that caters to Silicon Valley corporate businesses. According to AtreNet’s website, the company’s clients include technology, marketing and software companies such as Hewlett-Packard, BuzzLogic, Seagate and Tealeaf Technology.

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