As per some estimates, about $1 out of every $2 spent online in the US goes to Amazon. Therefore, it was just a matter of time before Indian fashion brands began leveraging leveraging the digital marketing reach of Amazon.com to reach out to global audiences.
Indian jewellery and watch giant, Titan [Tata group company] has signed up with Amazon to sell in the US through its Global Selling Program. The deal will enable Titan to take its two popular watch brands — Titan and Fastrack — to global customers on Amazon.com in the US and eventually across other Amazon marketplaces.
“This is the first time we are taking the online route to enter a new market,” said S Ravikant, CEO – Watches and Accessories, Titan Company.
“The normal practice is to first identify local partners in a new market, set up stores, etc. This partnership is not just about Amazon taking Titan to the US market, it is about taking India to the US. The US watch market is estimated at $11-12 billion, to which e-commerce contributes 12-15 per cent.”
“We will offer Titan an end-to-end solution and help the brand cater to the growing appetite for quality Indian products amongst global consumers,” said Gopal Pillai, Director and GM, Seller Services, Amazon India. “Since its inception in 2015, our Global Selling Programme has grown multi-fold and has been constantly taking Made-in-India products global. We are delighted that the programme is enabling emerging companies as well as iconic Indian brands such as Titan to leverage the opportunity to access a large base of Amazon customers.”
The tie-up also enables Titan to market its range of watches, especially popular brands like ‘Edge’ and ‘Ragaa’ to customers across ethnicities on the Amazon platform in the US and its other marketplaces.
The watch market in the US is estimated to be $11-12 billion per annum. As part of its global strategy to market brands on its seamless e-commerce platform, Amazon will showcase Titan watches and subsequently its accessories as ‘Made in India’ products in the US and other markets.
More about Titan India (link) – –Titan Industries is the world’s fifth largest watch manufacturer and India‘s leading producer of watches under the Titan, Raga, Orion, Nebula, Octane etc.
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