Baba Ramdev’s business genius in launching and driving swadesi, ‘Made in India’ products is still being analyzed by business leaders and students of business alike. The Yogi turned business magnate has skillfully introduced and nurtured a series of products that take on well entrenched players in the Fast Moving Consumer Goods (FMCG) space including Unilever, Nestle, Britannia and even Dabur among others.
Behind a folksy, homegrown veneer, Ramdev and his trusted lieutenant Acharya Balkrishna, (managing director of the company) operate a rather strong and serious business.
“According to CLSA and HSBC, Patanjali is the fastest growing FMCG company in India. It is valued at ₹30 billion (US$470 million) and some predict revenues of ₹5,000 crore (US$780 million) for the fiscal 2015–16. Patanjali declared its annual turnover of the year 2016-17 to be estimated ₹10,216 crore (US$1.6 billion). Ramdev baba has stated in his interview with CNN-News18 that profit from Patanjali Products goes to charity.” – Wikipedia
Continuing with a tradition of pandering to emerging desi nationalist sentiment, the company has launched a campaign with “appeals on 71st Independence Day to all Patriotic Indians (facebook)”
Patanjali products also seem to be a hit with Non Resident Indians (NRIs) and the Indian Diaspora.
Promoting desi products and Yoga: Baba Ramdev frequently tours the west to promote made-in-India products
Check out recent headlines on the Patanjali Story. And also an earlier blog “Indian Style Innovation? Generate electricity using bulls”