Here is an interesting question on an online forum and my response
Why don’t Indians wear deodorant?This is obviously a generalization, but I’ve noticed that most Indians in the US don’t wear deodorant. Why is this?
Indians don?t wear deodorant??You must be kidding!
Now, back to the question, With a billion+ people and a growing, affluent middle class, Deodorant market is certainly taking off. FMCG marketers in India dream of getting their Deodorant to be on ??
A few reasons?some?Indians may not be wearing Deodorant
- They are Swedesi and dont want to consume western brands.
- These folks may be waiting for a?swadesi?brand; e.g Baba Ramdev?s pantanjali? deodorant
- Can?t afford Deodorant
- ? ? Can you really expect those living on minimum wage to spend ?s on a Deo?
- Might think that their BO attracts the opposite sex.
- ? ? ? Especially since some western/hollywood role models are? ?too